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Discover tailor-made haircare with serie expert

Find your perfect mix made just for you

#STYLEMYHAIR

Meet the new Serie Expert POWERMIX

Serie Expert
Serie Expert

“Hair is an important aspect of my work, so I need to take good care of it. With L’Oréal Professionnel I know my hair will always look beautiful, shiny and healthy!” Taylor Hill.

#STYLEMYHAIR

New Bespoke In-Salon Treatments With Powermix

Serie Expert
Serie Expert

Powermix is the 1st in-salon personalised masque highly concentrated in pure ingredients, freshly mixed at the last minute to instantly transform hair.

#GLAMTEAM

New & Iconic Série Expert

Serie Expert
Serie Expert


As we advance towards the digital era, the world is witnessing a sudden rise in the standard of living. Consumers are becoming more discerning and progressively individualistic. From food, to fashion, to cosmetics, “bespoke” is everywhere. Every woman’s hair is unique and demands a tailor-made solution for her problems depending on hair type, past treatment and beauty routines.

Created to bring out the beauty in every woman’s hair and offer personalised haircare solution, L’Oréal Professionnel has reimagined its iconic range of hair care – SÉRIE EXPERT.

The innovative range offers ideal solutions for every haircare need with the revolutionary POWERMIX – the first ever bespoke professional masque, freshly mixed for you at the salon to provide instant restoration of hair health. The all new Série Expert at-home range comes with a new packaging that is more modern, premiumised and environmentally friendly.