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It's time for the Scrunchie comeback!

Extremely popular in the 80s and the 90s, the scrunchie has now made its comeback in 2018. Worn now to reinvent current looks, the scrunchie comes in different colours and sizes to improve your hairdo.

The history of the scrunchie

Though it has its roots in the late 60s, the scrunchie as we know it was invented in the late 80s as a way to pull up hair without damaging the delicate strands. It enjoyed pop culture prominence once spotted on Madonna, Debbie Gibson, and in the opening credits of 80s cult classic, The Heathers.

What's happening to the scrunchie now?

Now, however, the accessory has become a staple on runways and on models on their day off, to keep their hair in place. Wound around high top knots, low ponytails and boxer braids, the scrunchie is a versatile and pretty hair accessory that diversifies current hairstyles.

How to wear the scrunchie

Wear the double scrunchie by layering it on top of your bun to create a layered look, keeping your hair secure and in place. You could even wear the scrunchie to keep your hair half up and half down. Choose one with a firm grip or a spiral under the fabric to grip your hair tighter. The scrunchie is a great option for thick hair as it has more grip than a regular elastic.

Create a unique look

Of course, even within the realm of scrunched up ponytails, there are variations on a theme. Try adding some volume and texture with L'Oréal Professionnel's Morning After Dust, a professional dry shampoo with a unique formula ensuring lasting freshness without the residue.

After a more polished 'do? We recommend L'Oréal Professionnel's Liss Control serum for intense smoothness. Using your fingers, smooth a small amount of product through towel-dried hair, through the lengths and tips. Blow-dry or leave to dry naturally before wrapping up in your scrunchie of choice.

Image credit: Getty Images, WireImage - Matt Jelonek

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