Innovation - 9 patents*
[Metal DX]
Pro guarantee
your color,
balayage
& lightening.
Patented technology with Glicoamine to neutralize
metal inside the fiber & detoxify hair.
100% Reliable color results.**
87% Less breakage risk.***
Compatible with all color and lightener brands.
* In France : 7 patents delivered and 2 patents pending.
** no impact on lift and optimized color uptake. *** Instrumental test Metal DX pre-treatment + technical procedure + shampoo + mask.
Discovery
[Metal inside
the fiber]
Metal inside the fiber can cause breakage
& unreliable color result, during coloration,
balayage & lightening.
Discovery
[Metal concentration
map]
The level of metal in hair varies, depending on hair porosity and on the water quality where we live.
It's not a problem for people's health. But it is a real risk during coloration, balayage or lightening.
The map represents the percentage of people who have an excessive metal level in hair.
Metals concentration
High > 30ppm
Source: analysis on ww collected strands vivo analytical results
BR 217, FR176, USA 149, CN 143, RU 138, GER 130, UK 108, IND 92, SA 29
Discovery
[Glicoamine]
The molecule small enough to penetrate and
neutralize metal INSIDE the fiber & detoxify hair.
Charlotte Feltin.
Head of L'Oréal Haircare Laboratories
Thanks to our collaboration with the worldwide authority on metal, loannina University, we indentified a perfect molecule: Glicoamine.
it is the only active agent small enough to trap and neutralize metal inside the fiber? Fiber integrity is preserved, color is mastered, and the oxidant gets to fully do its job.
Innovation - 9 patents
[Metal DX]
3-step protocol
in salon.
-
1
Metal
neutralizerProfessional Pre-treatment.Neutralizes metal before color,
balayage and lightening. -
2
Anti-metal cleansing creamProfessional SHAMPOO.
Detoxifies the hair after the services.
-
3
Anti-
deposit protectorProfessional Care & Mask.Prevents new particles from coming back.
Innovation - 9 patents
[Metal DX]
2-step protocol
at home.
-
1
Anti-metal
cleansing cream. -
2
Anti-deposit
protector mask.
[Metal DX]
By pros
for pros.
Innovation - 9 patents
[Metal DX]
The protocol has been co-created with our 3 partner hairdressers:
Charlotte Catherin, Sebastian Langman and Washington Nunnes.
Charlotte Catherin.
French balayage & color artist.
@charlotte_catherin
This protocol brings to balayage a pure result.
What do you like most about Metal DX?
The protocol brings balayage to a pure result. It's like hair gas been cleared out of its yellow undertone. Like this baby blonde all women crave for.
What is it like to use Metal DX?
Hair is really coated. The brush adherence on hair is awesome. Plus, it's easy to apply. If holds better on most fragile reflects, such as copper and strawberry blonde. Shades felt cooler. And most of all shininess was extreme.
I'm very impressed by the performance of this line-up.
What were you most impressed by?
I'm very impressed by the performance of this line-up. As a Professional, I was also surprised by the product profitability. Using a small amount of product, it was possible to have a result with extreme protection even working with a high level of lightening.
How does the usage affect a service in the salon?
The usage has no impact on the service time or in the lightening texture, this is crucial for us professionals.
Washington Nunnes.
Color, Balayage & Lightening Expert.
@wnunnes
Sebastian Langman.
Color, Balayage & Lightening Expert.
@sebastiancolorist
From the first application I can see a big difference.
How has Metal DX changed how you color, balayage, and lightening hair?
I've never seen anything like this project before. From the first application I can see a big difference in the end result of every color I performed. The tonal clarity was drastically improved, as well as the overall condition of the hair.
How was metal in the hair affecting you?
As a colorist, metal in the water has been huge issue and a big frustration for years. In Massachusetts it affects over 75% of my clientele.
