DISCOVER PRO | FIBER
For a vast majority of women, damaged hair is a daily challenge. Pro Fiber offers a tailor-made in-salon solution for all levels of damage.
The PRO FIBER protocol is personalized and based on a unique Hair Damage Evaluation diagnosis carried out by the hairdresser in order to assess hair damage and select products adapted to the level of sensitization of your hair fiber.
After the diagnosis, the hairdresser applies the specific hair treatment : to resurface hair with a damaged cuticle - RECTIFY, to repair hair with a damaged cuticle and cortex - RESTORE, or to restructure hair with a very damaged cortex - RECONSTRUCT.
The hairdresser prescribes the at-home program for a long-lasting** effect, of six weeks*** of continuous treatment.
L’Oréal’s Scientific Communications Director
It’s the best formula ever achieved in the field of damaged hair.
After 15 years of intense research and 15 patents pending, L’Oréal’s Research laboratories have developed the most sophisticated haircare technology to date: the APTYL 100 molecular complex. By combining Aminosilane with a unique cationic polymer, L’Oréal Research has, for the first time, paved the way to a new generation of long-lasting* haircare. L’Oréal Research has performed numerous tests to demonstrate both the efficacy and durability of APTYL 100.
Inspired by L’Oréal Research’s understanding of damaged hair, L’Oréal Professionnel has identified three levels of damaged hair : level 1, only the cuticle is affected; Level 2, the cuticle and cortex are both affected; Level 3, the cuticle and cortex are very damaged.
Thanks to a thorough understanding of this hair damage, L’Oréal Professionnel has especially designed 3 specific PRO FIBER ranges adapted for each hair damage level: RECTIFY, RESTORE, RECONSTRUCT. These ranges offer a targeted response to each of the damaged hair levels, for unmatched results.
Rates & comments
* From L’Oréal Professionnel - Instrumental tests after the salon routine – up to 4 Pro Fiber shampoos (Rectify/Restore/Reconstruct).
** Auto-evaluation on 333 women using the Pro Fiber Rectify and Reconstruct ranges for 15 days.
*** Reactivation of in-salon treatment by Pro Fiber shampoo up to 4 washes + extension of in-salon treatment by Pro Fiber Re-charge every 4th shampoo.