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#COLORMEFRENCH with Alexa Chung

Trending Technique FRENCH BALAYAGE

The French Balayage technique uses free-hand application on the surface of the hair, for a soft, natural-looking result with beautiful brunette blends.

  • L’Oreal Professionnel Inoa 5-12

    .INOA 5.12

  • L’Oreal Professionnel Inoa 5-25

    .INOA 5.25

  • L’Oreal Professionnel Inoa 5-52

    .INOA 5.52

  • .INOA 5.5

  • .INOA 5.56


Your Must-Have Care Additive Color with Added Protection & Strength

The most digitally influential beauty and fashion bloggers went in for drastic hair transformations! But not without SMARTBOND, for added protection and strength.


Discover the Star products#COLORMEFRENCH

Hair colour that lasts up to 42 shampoos INOA High Resist

Great Colour With Great Benefits

With INOA HIGH RESIST formula, now enjoy your trendy hair colour all season! Get intense hydration and nutrition leaving hair softer and your colour gorgeous for longer than before!

Ask your hairdresser for your personalized Parisian Chocolat look

Dull hair? Lack of shine?

Our long-lasting INOA High Resist shades promise 10X Shine* for an incredibly vibrant result.

*Instrumental test vs Untreated hair

Our new IT Girl Alexa Chung

Alexa Chung


Followed by 2.9 million followers on her Instagram account, Alexa Chung also has an unsurpassed list of credits. Her accolades include the Editor’s Choice at the Elle Style Awards, Glamour Magazine’s Woman of the Year and the British Fashion Icon prize at the British Fashion Awards.

As a true trend-setter, she is passionate about fashion and believes in the added value of professional hair artistry.

PARISIAN COOL Trend Collection 2019