DIA RICHESSE 50 ml - Dia

L'Oréal Professionnel Dia Richesse is a premium hair colour renowned for its rich and radiant results. This ammonia-free, semi-permanent hair colour is designed for professional use. The Dia Richesse colour offers an extensive palette of shades, allowing for versatile customisation. Its advanced formula not only provides vibrant colour but also enhances the natural shine and condition of the hair. Using the L'Oréal Richesse hair colour is ideal for covering greys, adding depth, or achieving subtle colour changes with precise and even distribution. Made with a gentle formula, the Dia Richesse colour also minimises damage and leaves the hair feeling healthy, which makes it a preferred choice among salon professionals.

Semi-permanent and Ammonia-Free Hair Colour


Dia Richesse Hair Colour

L'Oréal Professionnel Dia Richesse is a hair colour product renowned for its exceptional qualities. It is a semi-permanent, ammonia-free hair colour designed exclusively for professional salon use. What sets Dia Richesse apart is its ability to deliver stunning, luminous results while maintaining the health and natural shine of the hair. The Dia Richesse hair colour offers a quick refresh, regardless of your hair type, and suits various preferences and styles. Whether you're aiming to cover grey hair or achieve a dramatic transformation, Dia Richesse hair colour provides endless possibilities. One of its key features is its gentle and nourishing formula, which minimises damage to the hair. It also contains innovative technology that ensures consistent and even colour distribution, resulting in uniform, vibrant colour through your strands. The L'Oréal hair colour Dia Richesse offers long-lasting results that make it a top choice for salon professionals seeking to create beautiful, enduring hair colour transformations while prioritising a natural-looking finish.


The L'Oréal Richesse hair colour works well only when at least 70% of the hair is white, ensuring effective and complete coverage. In such cases, the product will work optimally to achieve a flawless and uniform colour result.



The L'Oréal hair colour Dia Richesse offers long-lasting results and stays durable while maintaining hair vibrancy and intensity for up to six weeks. The extended lifespan ensures that your hair colour remains fresh and captivating, reducing the need for frequent touch-ups. Its long-lasting formula allows you to enjoy your desired hair colour, offering both convenience and cost-efficiency.



Hair colour lightening is altering the natural shade of hair to achieve a lighter, often blonde, or pastel hue. It is typically done using hair bleach or lightening products, which contain chemicals that break down the natural pigments in the hair. The lightening process can range from a dramatic full-head transformation to subtle highlights, depending on your likes and needs. The L'Oréal Richesse hair colour offers up to one level of lift.

How to Use –

The L'Oréal hair colour Dia Richesse is developed for in-salon, professional use only and is not recommended to be used at home.



Up to 20 mins: The total duration of the service can vary depending on your professional hairdresser.

L’Oreal Professionnel Dia Richesse Hair Color Look
L’Oreal Professionnel Dia Richesse Product

Semi Permanent & Ammonia-Free


Achieve the hair of your dreams with the L'Oréal hair colour Dia Richesse which offers long-lasting, rich, and glossy results on the go. This hair colour is trusted by salon professionals all over the world for stunning, radiant hair transformations!


1. What are the benefits of ammonia-free hair colour?
Ammonia-free hair colour offers several benefits for maintaining the health of your hair. It minimises scalp irritation and unpleasant odours, making it more comfortable during application. Ammonia-free hair colour is less damaging to the hair, as it doesn't swell the cuticle as aggressively as ammonia-based products. It results in healthier, shinier, and more vibrant hair, making it a popular choice for those with sensitive scalps or damaged hair.

2. What is semi-permanent hair colour?
Semi-permanent hair colour is a type of hair colour that coats the hair's outer cuticle, rather than penetrating the cortex. It doesn't contain ammonia or developer, making it less damaging and ideal for subtle colour changes, enhancing natural tones, and temporary results that fade gradually after a few weeks.

3. Can I use the L'Oréal Richesse hair colour if I have wavy hair?
Yes, you can use L'Oréal hair colour Dia Richesse on wavy hair. The type or texture of your hair doesn't affect its compatibility. The Dia Richesse hair colour is a versatile product that can be used on various hair types to achieve your desired colour and tone, regardless of your hair's natural texture.