Expert Hair Color, Care & Styling | L'Oréal Professionnel

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Absolut Repair Molecular

Repair up to 2 years of damage,*
replump hair's molecular layers.**

*Instrumental test on the fiber macromolecular structure after application of mask.
**With Hydration at macro-molecular level, instrumental test.

New Majirel hair color

Enjoy 2X less ammonia odor*,
& up to 100% grey coverage** for rich color

*Instrumental test (except for boosters)
** Instrumental test (except for high lift and boosters)

Serioxyl hair growth serum

Clinically proven, visibly increases hair. 1000+ hair in 6 weeks.

*Clinical study on 79 subjects for 12 weeks. Results may vary.

Real repair starts with a hair mask.

Absolut Repair Molecular Mask

Deep repair at the molecular level for stronger, plumper hair

Absolut Repair Hair Mask

Deep repair, instant strength for dry & damaged hair

Metal DX Professional Mask

Stop hair breakage, protect color with Metal DX

Vitamino Color Spectrum Mask

Color care that conditions, locks shine and vibrancy daily

Own your color story with salon perfection.

Majirel

Rich, long-lasting color with deep care

INOA

Ammonia-free color with lasting shine

Dia Color

Glossy hair color with the ultimate shine

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Welcome to our world.

From rue d’Alger Paris, to conquering Europe.

L’Oréal Professionnel Paris, at the origins of L'Oréal Group.

Deep dive in our history

Heads Up: Care Beyond the Chair

Our free mental health training program by hair pros for hair pros.

Water Saver: Every Drop Counts

A patented hand shower using water fragmentation technology.

WE ACT
On transparencys

We're committed to reducing our environmental and social impact.

Reinventing pro hairtech for a new era.

Where innovation meets expert hair performance by L’Oréal Professionnel