L’Oréal Professionnel - Hair Color, Hair Care, Treatment & Styling

New

Absolut Repair Molecular

Repair up to 2 years of damage,*
replump hair's molecular layers.**

*Damage caused by daily brushing, use of straightening iron and one bleaching process.
**Instrumental test on the fiber macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off serum, and Leave-in mask.

Your Virtual Hair expert, now on Whatsapp.

Learn about our innovative offerings, get personalized hair & scalp diagnosis, and virtually try on your favorite hair color.

Get your hair and scalp diagnosis now.

Discover your personalized, professional recommendation in four steps.

iNOA

Discover new cool reds with high visibility.

*Instrumental test vs without specific dyes.

Dia color

Demi permanent hair color with no ammonia.
Gives 3x shinier hair* & 6 weeks of gloss color.**

*Instrumental test.
**Instrumental & consumer tests.

Scalp Advanced

Professional reset for deregulated scalps.

Serioxyl Advanced

Promotes hair growth.
1000+ new hairs in 6 weeks.*

*Clinical study on 79 women during 12 weeks.*

Metal DX

Up to 97% less breakage.*

*Instrumental test: Metal DX pre-treatment + technical procedure + shampoo + mask + concentrated oil.

Find your salon-grade hair care routine backed by advanced research.

Absolut Repair Molecular

Repair up to 2 years of damage*, in one use.**

Scalp Advanced

Professional reset for deregulated scalps.

Metal DX

Stop hair breakage & color shift

Absolut Repair

For nourished, repaired and deeply conditioned hair

My Hair [iD]

The ultimate professional virtual try-on application.

Explore hair color trends, give yourself a virtual makeover and book your next salon appointment.

Download on AppStore Download on GooglePlay

Master your color experience.

Dia color.

Demi-permanent, no ammonia formula with 6 weeks of glossy hair.

iNOA.

The new luxurious in-salon color experience.

Majirel.

Permanent hair color for perfect grey coverage.

Mental health is the #1 challenge that hairdressers face

Head Up is a global program created by L'Oréal Professionnel Paris in partnership with the non-profit organization NAMI, to raise awareness of the mental health challenges facing hairstylists and provide them with free mental health resources.

Learn more

Professional hairtech that elevates you.

As a pioneer brand, L’Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.