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Repair up to 2 years of damage*, in one use.**
*Damage caused by daily brushing, use of straightening iron and one bleaching process.**Instrumental test on the fiber macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off serum, and Leave-in mask.
Discover new cool reds with high visibility.
*Instrumental test vs without specific dyes.
Demi permanent hair color with no ammonia.Gives 3x shinier hair* & 6 weeks of gloss color.**
*Instrumental test.**Instrumental & consumer tests.
Professional reset for deregulated scalps.
Promotes hair growth. 1000+ new hairs in 6 weeks.*
*Clinical study on 79 women during 12 weeks.*
Up to 97% less breakage.*
*Instrumental test: Metal DX pre-treatment + technical procedure + shampoo + mask + concentrated oil.
Stop hair breakage & color shift
For nourished, repaired and deeply conditioned hair
The ultimate professional virtual try-on application.
Explore hair color trends, give yourself a virtual makeover and book your next salon appointment.
Demi-permanent, no ammonia formula with 6 weeks of glossy hair.
The new luxurious in-salon color experience.
Permanent hair color for perfect grey coverage.
As a pioneer brand, L’Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.
