Reinvent Your Hair

Step into the world of iconic transformations with L’Oréal Professionnel 

New

New Majirel Hair Color

Enjoy 2X less ammonia odor*,
& up to 100% grey coverage** for rich color

*Instrumental test (except for boosters)
** Instrumental test (except for high lift and boosters)

New

Absolut Repair Molecular

Repair up to 2 years of damage,*
replump hair's molecular layers.**

*Damage caused by daily brushing, use of straightening iron and one bleaching process.
**Instrumental test on the fiber macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off serum, and Leave-in mask.

Welcome to our world.

Transparency

We ACT on transparency

We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.

Reinventing pro hairtech for a new era.

Where innovation meets expert hair performance by L’Oréal Professionnel