New

Absolut Repair Molecular

Repair up to 2 years of damage,*
replump hair's molecular layers.**

*Damage caused by daily brushing, use of straightening iron and one bleaching process.
**Instrumental test on the fiber macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off serum, and Leave-in mask.

Your Virtual Hair expert, now on Whatsapp.

image-(12)

Get your hair and scalp diagnosis now.

Hair quiz

iNOA

Discover new cool reds with high visibility.

*Instrumental test vs without specific dyes.

Website-banner_1920x1920x

Dia color

Demi permanent hair color with no ammonia.
Gives 3x shinier hair* & 6 weeks of gloss color.**

*Instrumental test.
**Instrumental & consumer tests.

Scalp Advanced

Professional reset for deregulated scalps.

Scalp Advanced Shampoo

Serioxyl Advanced

Promotes hair growth. ​
1000+ new hairs in 6 weeks.*

*Clinical study on 79 women during 12 weeks.*

Serioxyl

Metal DX

Up to 97% less breakage.*

*Instrumental test: Metal DX pre-treatment + technical procedure + shampoo + mask + concentrated oil.

Metal_DX_Slider_Banner

Professional hairtech that elevates you.

As a pioneer brand, L’Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.