iNOA

The new luxurious in-salon color powered by oil.

Tailor-made color.

Large color palette and multiple color possibilities thanks to My Hair [iD], the new hair color diagnosis by L’Oréal Professionnel. An undeniable color performance, thanks to its ODS technology :

High shine color.
Up to +48% shinier result.^*
Experience optimal scalp comfort.^{^}
Up to 100% grey coverage.

Discover more

*vs. Before coloration.
^Consumer study on 28 women.

iNOA shades of red.

Discover cool burgundy reds with high visibility dyes.

For intense visibility on dark hair.

Mix of warm & cool tones, boosted with carmilane & DM5 chromatic technologies & iNOA’s powerful ODS engine for superior long lasting color result.

Before & After

Get an ultimate hair color transformation with iNOA shades of red.

New shades: 4.26 and 5.26.

L’Oréal Professionnel lines up to the growing craze for this new generation of reds. Red has become a true social media phenomenon the color of the year.

No ammonia formula.

iNOA's formula with no ammonia and 60% oil inside provides a unique color experience for you and your clients:

No odour.
Optimal scalp comfort.
Visibly improved hair quality.

Powered by oil.

We kept the core of iNOA formula, powered by oil with 60% oil-inside. Unique ODS technology for optimal Scalp comfort & Sublime shine.

Mixing ratio 1:1
Development time: 35min.

Better application.
Easier to rinse, emulsify and apply.^*
More manageable formula.
Faster & easier to apply.^*
Easier to rinse.^*

*vs previous iNOA.

The in-salon augmented color diagnosis.

Professionnal Color diagnosis, unique inspirations and virtual try-on combined in an all-in-one experience.
Multiple hair color possibilities personalized with tech available at your fingertips.

*vs previous iNOA.