iNOA results
iNOA revamped formula
iNOA new formula features
iNOA benefits


Introducing iNOA hair color, a long-lasting, vibrant hair color that provides impeccable grey coverage. The L'Oréal Professionnel ammonia free iNOA hair color offers an innovative formula to deliver exceptional color results while covering your greys. It has the capability to achieve 3 levels of lift, ensuring optimal coverage. The iNOA hair color is infused with top-notch ingredients, ensuring minimal damage while achieving remarkable hair color results. It is versatile and suitable for various techniques like highlights, balayage, and full-head applications. Salon professionals prefer it as their top choice because of its stunning results.


Ammonia-free hair color

Seeking a permanent and gentle hair coloring solution? Look no further than L'Oréal Professionnel's iNOA color range, a transformative option that beautifies your hair without compromising its health. Free from ammonia, this remarkable iNOA hair color is enriched with 60% oil to prioritise scalp well-being, deliver unparalleled color brilliance, and bestow extraordinary shine that lasts for up to 48% longer*. Another noteworthy advantage of iNOA color is its exceptional ability to cover grey hair completely, by up to 100%^. Say 'yes' to a salon experience that's ammonia-free and embrace the diverse shades of L'Oréal Professionnel iNOA to make a lasting impression. Achieve hair that looks and feels healthier, leaving you with a renewed sense of confidence and style.

*Instrumental test vs before color.
^Compared to untreated hair.


L'Oréal Professionnel iNOA hair color is a product that is designed to provide effective coverage for grey hair. It claims to extend the coverage of grey hair by up to 100% ^. Now, significantly reduce the visibility of grey hair and achieve a youthful and natural appearance.

^Compared to untreated hair.


L'Oréal Professionnel iNOA ammonia-free hair color is an ideal choice for those seeking an ammonia-free hair dye with enduring results. It's ammonia-free formula ensures a gentle hair color experience while still providing long-lasting, vibrant hair color, with total grey coverage. This means you can enjoy the benefits of a fresh and natural-looking hair shade that stands the test of time.


Up to 3 levels

Development time

The duration of the iNOA hair color service, typically up to 50 minutes, can vary based on the specific services and treatments provided by the professional hairdresser. This time frame encompasses various factors, such as the complexity of the desired hair color change, the application technique used and any additional treatments like highlights, lowlights, or conditioning. Furthermore, factors like the length and thickness of your hair can influence the time needed. It's essential to discuss your preferences and expectations with your stylist to ensure you give sufficient time for your desired hair transformation.

You can now color your hair without causing any damage to your tresses. Yes, you read it right. L'Oréal Professionnel has come up with the ammonia-free permanent iNOA hair color range that offers high-impact color, and more shine for up to 48%* while maintaining scalp health in an optimum state. Oil makes the primary ingredient (60%) of this ammonia-free hair dye and is the sole agent that equips the hair with high-performance color. Those with grey hair can get 100%^ coverage from this L'Oréal Professionnel iNOA hair color. So, what are you waiting for? Pamper yourself with in-salon hair coloring experience and confidently put on a new avatar by selecting an L'Oréal Professionnel iNOA shade that suits your personality.

*Instrumental test vs before color
^Compared to untreated hair.