94% of hair pros are impressed with the L'Oréal Professionnel My Hair [iD] 1
87% of hair pros agree that the app improves the in-salon color experience. 87% of pros agree that the consultation helps them create a better connection with the client.
*Quantitative survey with 146 answers from My Hair [iD] pro users.
¹ Quantitative survey with 146 answers from My Hair [iD] pro users.
Powered by tech.
The first professional hair color tool, My Hair [iD] is powered by technology to assist your service and create a personalized color experience for your client.
A new Hair Diagnosis combined with an advanced Virtual Hair Try-On experience to advice your clients on tailor-made color suggestions.
A swatchbook with all your L’Oréal Professionnel color shades at your fingertips to showcase your unique expertise.
Professionnal Hair Diagnosis
Elevate your hair diagnosis and get the conversation going with your client to define the ideal hair color shade combination.
Start with a global hair assessment, and get your franchise recommendation before identifying your client's shade preferences.
Get unique inspirations, Hair Color Try-On, professional Hair Diagnosis, and best-in-class product recommendations combined in an all-in-one solution - My Hair [iD]
Ready for it?
Share your hair transformation story with My Hair [iD] on Instagram.
