Cleanse & Soften 1
[Keratin Alpha Sleek] Professional shampoo for frizz-free & smooth hair
Keratin Alpha Sleek Shampoo with sulfate-free formula* cleanses and nourishes hair fiber.
Proven on Indian hair
Keratin Alpha Sleek
*Instrumental test with Shampoo + Transformer + Mask+ Serum
Innovation
Keratin Alpha Sleek
*Instrumental test with Shampoo + Transformer + Mask+ Serum
Performance
*Instrumental test with Shampoo + Transformer + Mask+ Serum
**Instrumental test with Shampoo + mask
***Instrumental test with Shampoo+ transformer+ Leave-on vs. non-conditioning shampoo.
The tech
A powerful smoothing technology that helps reshape the hair fiber while reinforcing its structure.
Together, these actives deliver long-lasting smoothness with improved manageability.
The science
Keratin Alpha is a key structural protein naturally present in hair that helps maintain its strength, flexibility, and shape.
The science
The arrangement of Keratin Alpha influences how smooth or frizzy the hair surface appears. Supporting its structure helps create sleeker, more controlled hair.
Patented smoothing technology
Powered by advanced patented technology, this formula targets hair fiber to reduce frizz, improve smoothness, and deliver long-lasting salon-quality results.
New
Smooth transformer
*Instrumental test with Shampoo+ transformer+ mask + serum.
** Instrumental test with Shampoo + mask vs. non conditioning shampoo
***Instrumental test with Shampoo+ transformer+ Leave-on vs. non-conditioning shampoo.