Proven on Indian hair

Keratin Alpha Sleek

Transform hair for 2 weeks of smooth, frizz control*

*Instrumental test with Shampoo + Transformer + Mask+ Serum

Innovation

Keratin Alpha Sleek

Transform hair for 2 weeks of smooth, frizz control*

*Instrumental test with Shampoo + Transformer + Mask+ Serum

The tech

Keratin Alpha-Shaper + Amino Acid Chains

A powerful smoothing technology that helps reshape the hair fiber while reinforcing its structure.
Together, these actives deliver long-lasting smoothness with improved manageability.

The science

What is Keratin Alpha Shaper?

Keratin Alpha is a key structural protein naturally present in hair that helps maintain its strength, flexibility, and shape.

The science

Why does Keratin Alpha determine hairs outer shape?

The arrangement of Keratin Alpha influences how smooth or frizzy the hair surface appears. Supporting its structure helps create sleeker, more controlled hair.

Patented smoothing technology

Why Keratin Alpha Sleek is an haircare innovation?

Powered by advanced patented technology, this formula targets hair fiber to reduce frizz, improve smoothness, and deliver long-lasting salon-quality results.

New

Keratin Alpha Sleek

Smooth transformer

  1. A pro revolution in semi-permanent smoothing at home
  2. Reprogram hair at a keratin alpha level
  3. Daily styling in half the time

*Instrumental test with Shampoo+ transformer+ mask + serum.
** Instrumental test with Shampoo + mask vs. non conditioning shampoo
***Instrumental test with Shampoo+ transformer+ Leave-on vs. non-conditioning shampoo.