The Secret to Perfect Curls
Learn how to use curl cream for lasting definition
8 min read
NEW
Keratin Alpha Sleek
*Consumer test after 4 applications on 67 consumers.
**Instrumental tests.
INNOVATION
Keratin Alpha Sleek
*Consumer test after 4 applications on 67 consumers.
**Instrumental tests.
PERFORMANCE
*Consumer test after 4 applications on 67 consumers.
**Instrumental tests.
THE TECH
A powerful smoothing technology that helps reshape the hair fiber while reinforcing its structure.
Together, these actives deliver long-lasting smoothness with improved manageability.
THE SCIENCE
Keratin Alpha is a key structural protein naturally present in hair that helps maintain its strength, flexibility, and shape.
SCIENCE
The arrangement of Keratin Alpha influences how smooth or frizzy the hair surface appears. Supporting its structure helps create sleeker, more controlled hair.
PATENTED SMOOTHING TECHNOLOGY
Powered by advanced patented technology, this formula targets hair fiber to reduce frizz, improve smoothness, and deliver long-lasting salon-quality results.
KERATIN ALPHA SLEEK
*Instrumental tests.
**Instrumental test with routine of 4 times of Shampoo + Fibersoft + Leave-on.






