Dia color.

Demi permanent gloss color with 3x shinier hair*, 6 weeks of gloss color** and optimal grey coverage.

*Instrumental test.
**Instrumental & consumer tests

Discover the science behind Dia color.

Dia color demi-permanent color with no ammonia.

Available in 23 shades, mixable and customizable for personalized color results.

6 weeks of gloss color^*.
3x more shine^**.
Optimal grey coverage.
100% True-to-tone color.
Up to 92% natural-origin ingredients.^***

*Consumer & instrumental tests.
**Instrumental test.
***Maximum % of naturality across all shades of the range, with at least 84%.

The tech.

The end of dull hair is here.
[Melanin Gap Filler Technology]

Fills gaps from lost melanin and reinjects color inside the fiber. Up to 92% natural origin^*. No ammonia.- Gives 6 weeks of gloss color^** with optimal grey coverage.

*Maximum % of naturality across all shades of the range, with at least 84%.
**Instrumental

The science.

Revives dull hair for 6 weeks of gloss color.

Melanin molecules in hair provide color, vibrancy, and shine: Melanin degrades as we age, causing dullness and grey hair. Dia color revives vibrant visible reflects and provides nourishing shine that lasts.

Sustainability

Dia color for the future.

- 36% less packaging¹. - 27 fewer tons of paper¹. - 100% recycled + recyclable packaging. - 95% post recycled aluminum tube¹.

¹Vs. Dia Richesse

Co-developed with pros.

My Hair [iD] pro color consultation.

My Hair [iD] is a personalized color consultation tool featuring both iNOA & Dia color.

Unique inspirations, virtual try-on, professional diagnosis and product recommendation combined in an all-in-one experience.

Start the experience now:

App Store Google Play

All you need to know about Dia color.

Dia color tips from pro to pro.

Let’s see it from you!

Post your hair looks and insights with #Diacolor on Instagram

How to take the perfect picture?

Try a clean background, good lighting and close-up on hair.

Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out! Use the hashtag #Diacolor for a chance to get featured on @lorealpro.

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