Dia color.
Demi permanent gloss color with 3x shinier hair*, 6 weeks of gloss color** and optimal grey coverage.
*Instrumental test.
**Instrumental & consumer tests
Discover the science behind Dia color.
Video transcript
Dia color demi-permanent color with no ammonia.
- 6 weeks of gloss color*.
- 3x more shine**.
- Optimal grey coverage.
- 100% True-to-tone color.
- Up to 92% natural-origin ingredients.***
*Consumer & instrumental tests.
**Instrumental test.
***Maximum % of naturality across all shades of the range, with at least 84%.
The tech.
The end of dull hair is here.
[Melanin Gap Filler Technology]
Fills gaps from lost melanin and reinjects color inside the fiber. Up to 92% natural origin*. No ammonia.- Gives 6 weeks of gloss color** with optimal grey coverage.
*Maximum % of naturality across all shades of the range, with at least 84%.
**Instrumental
The science.
Revives dull hair for 6 weeks of gloss color.
Sustainability
Dia color for the future.
¹Vs. Dia Richesse
Co-developed with pros.
Video transcript
My Hair [iD] pro color consultation.
My Hair [iD] is a personalized color consultation tool featuring both iNOA & Dia color.
Unique inspirations, virtual try-on, professional diagnosis and product recommendation combined in an all-in-one experience.
Start the experience now:
All you need to know about Dia color.
Video transcript
Let’s see it from you!
Post your hair looks and insights with #Diacolor on Instagram
How to take the perfect picture?
Try a clean background, good lighting and close-up on hair.
Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out! Use the hashtag #Diacolor for a chance to get featured on @lorealpro.
