Dia color no ammonia hair color

Dia color

Demi permanent, no ammonia hair color.​ Gives 3x shinier hair, 6 weeks for glossy color and optimal grey coverage.


Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. 

Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here. 

*Maximum % of naturality across all shades of the range, with at least 84%.
**Instrumental & consumer tests.
***Instrumental test. 

What it does

• Provides up to 70% grey coverage 
• Offers 6 weeks of gloss color**
• Enhances hair with 3x more shine**
• Lifts up to 1 level with aklaline technology, without no ammonia
• Adds reflect and dimension for all hair types and textures 
• Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. 
• Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes

**Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse.


Shiny, natural looking, vibrant, glossy hair.

Reverse melanin loss effects for 6 weeks of gloss color*
Up to 70% grey coverage. 
3x more shine.**
100% true-to-tone natural reflects. 
Up to 92% natural origin ingredients.*** 
No ammonia. 

*Instrumental & consumer tests
**Instrumental test
***Maximum % of naturality across all shades of the range, with at least 84%

Pro tips

You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
• 6-vol. Dia Activateur Developer for soft tone on tone color deposit 
• 9-vol. Dia Activateur Developer for standard tone on tone color and maintenance 
• 15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

Service opportunities

• First reflect and shine for clients new to color
• Refresh haircolor for clients looking for low maintenance color
• Grey coverage up to 70%
• Add  shine to naturally dull hair


Learn more on LPS