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[Metal DX] Metal DX metal neutralizer pre-treatment
Metal inside the fiber creates both a risk of breakage and negatively impacts color results during color, balayage and lightening services. Metal DX metal neutralizer pre-treatment neutralizes metal inside the fiber and protects it before color, balayage or lightening services. Because the formula penetrates inside the fiber, the color result is homogoneous, lasts longer and hair is intensely shiny. UNIQUE EXPERIENCE: Liquid texture spray. No rinse. No impact on service protocol. COMPATIBLE WITH ALL COLOR AND LIGHTENING BRANDS.

[Absolut Repair Molecular] Sulfate-free deep repairing shampoo for damaged hair
Repair up to 2 years of damage** in one use* and get +86% smoothness*** with L'Oréal Professionnel Absolut Repair Molecular shampoo. *Instrumental test on the fiber macromolecular structure after application of Absolut Repair Molecular shampoo, rinse-off serum & leave-in mask. **Damaged hair: damage caused by daily brushing, use of straightening iron & one bleaching process. ***Instrumental test

iNOA Hair Color
Introducing iNOA hair color, a long-lasting, vibrant hair color that provides impeccable grey coverage. The L'Oréal Professionnel ammonia free iNOA hair color offers an innovative formula to deliver exceptional color results while covering your greys. It has the capability to achieve 3 levels of lift, ensuring optimal coverage. The iNOA hair color is infused with top-notch ingredients, ensuring minimal damage while achieving remarkable hair color results. It is versatile and suitable for various techniques like highlights, balayage, and full-head applications. Salon professionals prefer it as their top choice because of its stunning results.

[Xtenso Care] L'Oréal Professionnel Xtenso Care serum
Provide nourishment, strength and shine to your hair with the L’Oréal Professionnel Xtenso Serum. The L’Oréal Professionnel Xtenso Care serum makes your salon – straightened hair manageable and controls moisture level in your hair with its Pro keratin-Incell fusion.

[Absolut Repair] Absolut Repair shampoo
For instantly resurfaced & repaired hair.

Dia color
Demi permanent, no ammonia hair color. Gives 3x shinier hair, 6 weeks for glossy color and optimal grey coverage.

Blond Studio 9
Lightening powder infused with bonding complex to maintain integrity of the hair during the lift. Perfect for damage conscious clients who’s #1 priority when lightening is protection.

Perm Dulcia advanced
For long lasting waves & curls.

[Absolut Repair Molecular] Deep repairing leave-in mask for damaged hair
Repair up to 2 years of damage** in one use* with the L’Oréal Professionnel Absolut Repair Molecular leave-in mask. *Instrumental test on the fiber macromolecular structure after application of Absolut Repair Molecular shampoo, rinse-off serum, and leave-in mask. **Damaged hair: damage caused by daily brushing, use of straightening iron and one bleaching process.

[Xtenso Care] L’Oréal Professionnel Xtenso Care shampoo
Provide supreme care to your straightened hair with the advanced L’Oréal Professionnel Xtenso Care Shampoo.

Dia light
Neutralizing gloss and lengths refresher color. The acidic gel-cream technology to neutralize & gloss after lightening and refresh lengths after color, the French way.

[Absolut Repair Molecular] Professional hair mask for damaged hair
Repair up to 2 years of damage,* replump hair’s molecular layers.** *Instrumental test on fiber macromolecular structure after application of mask **With Hydration at macro-molecular level, instrumental test
60 Products
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