iNOA Hair Color Range

iNOA by L’Oréal Professionnel is the revolutionary oil-based, ammonia-free permanent hair color system.


Introducing the new and improved ‘Innovation No Ammonia’ aka iNOA hair color: the epitome of innovation in hair color. Say goodbye to hair damage caused by ammonia and indulge in a luxurious in-salon experience like no other. Powered by the magic of oil, the L'Oréal Professionnel iNOA hair color is a permanent hair color range that boasts an impressive 60% oil content. This revolutionary formula delivers high impact hair color, up to 48% more shine*, and ensures optimal comfort for your scalp, resulting in visibly healthier-looking strands. Worried about those pesky greys? Don’t fret! This hair color without ammonia effortlessly covers up to 100% of grey hair^ while keeping your hair color vibrant and full of life, with a beautiful shine. With a comprehensive range of shades tailored to suit all hair types and textures, there's an iNOA permanent hair color shade for everyone. Step into the world of L'Oréal Professionnel iNOA hair color range and embrace the beauty of vibrant, healthy, and brilliantly colored hair.

*Instrumental test vs before color.
**Instrumental test for softness and shine.
^Compared to untreated hair.