Semi Permanent and Ammonia Free

Want to switch up your hair color but don’t want to commit just yet? Experience revolutionary treatment and experiment with the L'Oréal Professionnel Dia Richesse range at a salon near you.

With the myriad of hair color options available, it can be tempting to try something new every few weeks. Semi-permanent hair colors are a great way to indulge in new colors often without making a major commitment. Since these hair colors gradually fade with every wash, you can move to your new favourite shade with ease. The ammonia free hair colors are gentle on your locks and do not damage your hair. Color and care for your hair with the nourishing L'Oréal semi permanent hair color range. Dia Richesse not only gives you a natural-looking finish but also deeply nourishes your hair. The gentle formula of this ammonia free hair color leaves you with hair that is conditioned, glossy, and extremely soft to touch. Visit your nearest L'Oréal salon to illuminate your natural hair color while also getting trendy results with a shiny reflective finish. Our expert hairdressers will cover your greys, add a dazzling shine to your locks, and bring your hair back to life so you can change your style without damaging your hair.

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Semi Permanent & Ammonia-Freex
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