New
Absolut Repair Molecular
Repair up to 2 years of damage,*
replump hair's molecular layers.**
*Damage caused by daily brushing, use of straightening iron and one bleaching process.
**Instrumental test on the fiber macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off serum, and Leave-in mask.
iNOA
Discover new cool reds with high visibility.
*Instrumental test vs without specific dyes.
Dia color
Demi permanent hair color with no ammonia.
Gives 3x shinier hair* & 6 weeks of gloss color.**
*Instrumental test.
**Instrumental & consumer tests.
Serioxyl Advanced
Promotes hair growth.
1000+ new hairs in 6 weeks.*
*Clinical study on 79 women during 12 weeks.*
Metal DX
Up to 97% less breakage.*
*Instrumental test: Metal DX pre-treatment + technical procedure + shampoo + mask + concentrated oil.
Find your salon-grade hair care routine backed by advanced research.
Mental health is the #1 challenge that hairdressers face
Head Up is a global program created by L'Oréal Professionnel Paris in partnership with the non-profit organization NAMI, to raise awareness of the mental health challenges facing hairstylists and provide them with free mental health resources.
Professional hairtech that elevates you.
As a pioneer brand, L’Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.