![](https://www.lorealprofessionnel.in/-/media/project/loreal/brand-sites/lp/apac/in/home-1/2-slider-haircare/arm_slider_card.jpg?rev=b8d0343e88b64f34ac395efe4fb2bc66&cx=0.5&cy=0.5&cw=288&ch=416&hash=1419BA83105DE96AF8BEF73611746A37)
*Damage caused by daily brushing, use of straightening iron and one bleaching process.
**Instrumental test on the fiber macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off serum, and Leave-in mask.
*Instrumental test vs without specific dyes.
![](https://www.lorealprofessionnel.in/-/media/project/loreal/brand-sites/lp/apac/in/home-1/1-slider-carrousel/website-banner_1920x1920x.jpg?rev=ad853295e8864841b182f0b493bb4779&cx=0&cy=0&cw=1920&ch=1920&hash=96AC63767A8CE41BF42D829CD44A0AC7)
Dia color
Demi permanent hair color with no ammonia.
Gives 3x shinier hair* & 6 weeks of gloss color.**
*Instrumental test.
**Instrumental & consumer tests.
![Scalp Advanced Shampoo](https://www.lorealprofessionnel.in/-/media/project/loreal/brand-sites/lp/apac/in/home-1/1-slider-carrousel/scalp-shampoo-banner.jpg?rev=fa345c244e2d4dec84743dd68045ae64&cx=0.49&cy=0.48&cw=1920&ch=1920&hash=4F7D3E82367B7855511DD9D2A8693849)
*Clinical study on 79 women during 12 weeks.*
![Serioxyl](https://www.lorealprofessionnel.in/-/media/project/loreal/brand-sites/lp/apac/in/home-1/1-slider-carrousel/serioxyl-advanced-banner.jpg?rev=0dca74bb9413412d8320e33b73c709ad&cx=0.49&cy=0.49&cw=1920&ch=1920&hash=C9719D2209EAB290904731CCA7B95831)
*Instrumental test: Metal DX pre-treatment + technical procedure + shampoo + mask + concentrated oil.
![](https://www.lorealprofessionnel.in/-/media/project/loreal/brand-sites/lp/apac/in/home-1/1-slider-carrousel/metal_dx_slider_banner.jpg?rev=2980c4b2b5c8464488a44a4ac6fa79fa&cx=0.48&cy=0.44&cw=1920&ch=1920&hash=ABB2D5265CB8549E0798194F02E30AA4)
![Find your haircare routine now](https://www.lorealprofessionnel.in/-/media/project/loreal/brand-sites/lp/apac/in/home-1/2-slider-haircare/home-routine-header.jpg?rev=c3fdfb8a8fc941f09fbb83e1331978fc&cx=0.57&cy=0.47&cw=2560&ch=4552&hash=4EDC1B5E98D91B1EC37809F63DC11732)
Find your salon-grade hair care routine backed by advanced research.
My Hair [iD]
The ultimate professional virtual try-on application.
Explore hair color trends, give yourself a virtual makeover and book your next salon appointment.
![My Hair iD](https://www.lorealprofessionnel.in/-/media/project/loreal/brand-sites/lp/apac/in/home-1/3-my-hair-id/myhairid-contentbloc.jpg?rev=630c3b5927dd494480db6f692cda8dfe&cx=0.47&cy=0.49&cw=960&ch=960&hash=38796736B7FC4F26C71B28B3ED5B0B12)
Professional hairtech that elevates you.
As a pioneer brand, L’Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.