iNOA by L’Oréal Professionnel is the revolutionary oil-based, ammonia-free permanent hair colour system.

Introducing the new and improved ‘Innovation No Ammonia’ aka INOA hair colour: the epitome of innovation in hair colour. Say goodbye to hair damage caused by ammonia and indulge in a luxurious in-salon experience like no other. Powered by the magic of oil, the L'Oréal Professionnel INOA hair colour is a permanent hair colour range that boasts an impressive 60% oil content. This revolutionary formula delivers high impact hair colour, up to 48% more shine*, and ensures optimal comfort for your scalp, resulting in visibly healthier-looking strands. Worried about those pesky greys? Don’t fret! This hair colour without ammonia effortlessly covers up to 100% of grey hair^ while keeping your hair colour vibrant and full of life, with a beautiful shine. With a comprehensive range of shades tailored to suit all hair types and textures, there's an INOA permanent hair colour shade for everyone. Step into the world of L'Oréal Professionnel INOA hair colour range and embrace the beauty of vibrant, healthy, and brilliantly coloured hair.

*Instrumental test vs before color.
**Instrumental test for softness and shine.
^Compared to untreated hair.

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